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How to sell ice cream before you sell vanilla, 5 steps from presence to power, and the carbon market review nobody is preparing for.

Brief of May 5, 2026

What You’ll hear:

  • How I set up bilateral meetings at COP using a bilat prep rule: if you skip the prep, you do not walk into the room.

  • How I use UPR reviews of countries that are not mine to spot outliers like Bhutan and build my approach before the bilateral.

  • The ice cream analogy: How I approached Bhutan on conservation and culture instead of rights and …

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